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Siemens Digital Industries Software APAC Senior Marketing Director in Hong Kong, Hong Kong

Location: HK/Korea /Japan

Siemens Digital Industries Software - Where today meets tomorrow.

Let's make the difference together!

As Sr. Director APAC Marketing, you be responsible for the region’s Demand Creation team as it transforms to drive rapid growth throughout the region with a data-driven focus on the customer experience. Understanding Siemens Digital Industries Software’s customers and go to market landscape you drive the execution of innovative marketing plans, establish and deliver on objectives, optimize team operations, and build collaborative relationships with Sales management throughout the region. Bringing your experience of the B2B buyer’s journey, engagement strategies, and execution, you quickly make an impact leading and developing an established team of authorities who excel in driving campaigns across multiple industry verticals targeting enterprise and SMB accounts to build and accelerate pipeline.

Key responsibilities:

  • Lead APAC marketing team that supports our industry solution GTM strategy and our transformation to a SaaS model, delivering programs that grow share of wallet within existing customers and build opportunities within target acquire accounts.

  • Align APAC marketing strategy, tactics, and operations with broader Marketing strategy, driving execution and adjusting/optimizing based on funnel metrics.

  • Build and further positive relationships with APAC Sales leadership to ensure alignment between Marketing and Sales and to ensure that customer and prospect needs are being proactively addressed.

  • Develop and implement programs that assist direct and indirect sales teams in accelerating opportunities to close, focusing on continual improvement in funnel conversions and velocity.

  • Analyze the marketing funnel, channel mix, and customer segmentation to formulate ideas and approaches to optimize efficient pipeline generation across different customer segments and personas.

  • Proactively provide data-backed recommendations to the Global Marketing team to optimize industry and solution marketing programs and strategies for APAC or to test globally.

  • Lead, recruit, empower, and mentor a team of strategic, data-driven, next-gen marketers to support Siemens DISW’s business. Raising up the team and building a deep bench are essential.

Required qualifications

  • Successful track record in B2B software marketing with broad SaaS experience and at least 2 years in a senior leadership position or 5 years in a leadership position.

  • Confirmed strategic, people oriented and inspirational leadership skills that raise up teams and build deep benches.

  • Proficient in an array of B2B Marketing Skills with experience introducing and developing new practice areas and skills.

  • Knowledgeable of the e-Commerce space that includes marketing strategies, product development, driven strategies, consumer research, industry trends and usability.

  • Relates well to a wide variety of diverse styles and personalities; treating differences fairly and equitably to optimally build diverse networks and find common ground.

  • Excellent communication and collaboration skills to connect with customers at all levels.

  • Extensive analytical skills with the ability to go deeper with data analysts and make it simple for other audiences.

  • Bachelor’s degree in Marketing, Business, Communications or relevant field or experience

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Working conditions/physical requirements:

Percentage of travel: 35%




Job Family: Marketing

Req ID: 376607